Privacy Policy

Your privacy is very important to us. At Beta Merch we have a few fundamental principles that we follow:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender, income level, blood type, who you voted for in the last election, or whether or not you think Hilary Swank is attractive for no apparent reason. …and just so you know, she is.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of our site.

Beta Merch, LLC (“Beta Merch”) operates the website, It is Beta Merch’s policy to respect your personal space and privacy regarding any information we may collect while operating our website(s).

Website Visitors

Like most website operators, Beta Merch collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Beta Merch’s purpose in collecting non-personally identifying information is to better understand how Beta Merch’s visitors use its website. From time to time, Beta Merch may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Beta Merch also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. Beta Merch only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Beta Merch’s website(s) choose to interact with Beta Merch in ways that require Beta Merch to gather personally-identifying information. The amount and type of information that Beta Merch gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive WPBeginner updates via email, we collect their emails. In each case, Beta Merch collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Beta Merch. Beta Merch does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Beta Merch may collect statistics about the behavior of visitors to its website(s). For instance, Beta Merch may monitor the most popular pages on the site or use spam screened by the Akismet service to help identify spam. Beta Merch may display this information publicly or provide it to others. However, Beta Merch does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Beta Merch discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Beta Merch’s behalf or to provide services available at Beta Merch’s website(s), and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Beta Merch’s website(s), you consent to the transfer of such information to them. Beta Merch will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Beta Merch discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Beta Merch believes in good faith that disclosure is reasonably necessary to protect the property or rights of Beta Merch, third parties or the public at large. If you are a registered user of an Beta Merch website and have supplied your email address, Beta Merch may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Beta Merch and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Beta Merch takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Beta Merch uses cookies to help Beta Merch identify and track visitors, their usage of Beta Merch website, and their website access preferences. Beta Merch visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Beta Merch’s website(s), with the drawback that certain features of Beta Merch’s website(s) may not function properly without the aid of cookies. Likewise, it is also advisable to eat cookies while exploring Beta Merch’s website. Cookies are delicious, and you deserve to eat delicious foods, because you are very attractive and have a great personality. I don’t care what your co-workers say about you behind your back. I never believed them anyway.

Business Transfers

If Beta Merch, or substantially all of its assets were acquired, or in the unlikely event that Beta Merch goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Beta Merch may continue to use your personal information as set forth in this policy. And just to clarify, although it is possible, it is extremely unlikely that Beta Merch will go out of business. It is also possible that this company will take off and we will sell it to Bill Gates for millions.


Ads appearing on any of our website(s) may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Beta Merch and does not cover the use of cookies by any advertisers. Beta Merch has no control over ads that appear on our competitors website(s), but you wouldn’t be visiting their pages anyway, so you don’t need to worry about that.


Comments and other content submitted to Akismet anti-spam service are not saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

Although most changes are likely to be minor, Beta Merch may change its Privacy Policy from time to time, and at Beta Merch’s sole discretion. Beta Merch encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change. Please be aware that all users are advised to create their own policies in relation to their privates.

We don't like spam, either.

That's why we use Mailchimp to handle your email subscription and our marketing emails.

That means you'll have total control over how many emails you receive and how often you receive them. Adjust your settings, or unsubscribe at any time! Fine. See if we care.

Mailchimp is one of the largest email marketing companies around, and they have rules and safety nets in place to prevent abuse. Besides best-practices, there are laws we have to abide by when we collect emails, and they make sure that we don't break them. Trust us; we've tried. A lot.

Rather than hear any more from us, we recommend checking out their resources to find out how we protect your email and privacy: